Product launch videos

What to say to turn a product URL, a script, or a brief into a launch or promo video — and when to reach for a site tour instead.

What this makes

A launch or promo that sells: SaaS promos, feature reveals, product demos, app and company launches. The /product-launch-video workflow captures the product’s site (or takes a pasted script), reads its brand, writes a story, and builds it frame by frame.

Route it right — the distinction is intent, not input:

You want…	Route
To market, launch, promote, or reveal a product (the default for any commercial URL)	/product-launch-video
A video of a general site — a portfolio / blog / docs / landing-page tour or showcase, not a sales pitch	/website-to-video (see the guide)

“Promo for our site” is a launch, even though it names a site — use /product-launch-video. A neutral walkthrough of a docs site is a tour — use /website-to-video. Unsure → start at /hyperframes and let it route.

Base prompt

Verified, from the examples page — a 45-second launch from a live URL:

/product-launch-video Make a 45-second 1920x1080 launch video for https://linear.app. Energetic but minimal, use the site’s own palette and screenshots. Structure: hook stating the problem, 3 feature beats with UI captures and one-line captions, end card with logo + “Try it free”. Female TTS voice, confident tone, subtle electronic BGM under -18dB.

Rendered from the prompt above, unedited.

Read the anatomy of that skeleton — route, spec, structure, copy, voice, level — then swap in your own product.

Variants

20-second vertical teaser (9:16)

/product-launch-video Make a ~20-second 1080x1920 teaser for https://linear.app. Super minimal, just the hook. Beat 1 (0-4s): the problem in one line, big type. Beat 2 (4-16s): two feature beats, one UI capture each with a three-word caption. Beat 3 (16-20s): logo + “Try it free” end card, then settle into a gentle idle. Use the site’s own palette. Female TTS voice, confident; no BGM.

A teaser trades feature coverage for pace — fewer beats, one idea each. Keep the destination (Shorts / TikTok → 9:16) and let the workflow scale the story to the shorter runtime.

Pasted script, no capture

/product-launch-video Make a ~20-second 1920x1080 launch video from this script — use it verbatim: “Your CRM is three hours of busywork a day. AutoCRM logs every call, email, and meeting for you. 200 teams already switched. Try it free at autocrmhq.com.” No site to capture — invent clean product-y visuals from the script. Male TTS voice, calm and confident; subtle BGM under -18dB.

With no URL the workflow takes the no-capture path: no screenshots, no site palette to borrow, so name your brand colors and fonts if you have them (or the agent invents a palette). Verbatim scripts set the duration — figure roughly 130 spoken words per minute, so a 30-second video wants a 65–70 word script. Saying “use it verbatim” pre-answers the workflow’s keep-or-restructure question.

Rendered from this prompt shape with a different, longer script (78 words, fictional dev-tool “Relay”), unedited — it ran 35.5s because the words set the length.

Brand name only (agent finds the URL)

/product-launch-video Make a ~45-second 1920x1080 launch video for Linear. Find the official site, capture it, and use its own palette and screenshots. Angle: speed as the whole pitch. End card with logo + “Try it free”. Confident female TTS voice, subtle electronic BGM under -18dB.

Given a name instead of a link, the workflow searches for the official URL, confirms it in one line, then captures — you get the site-grounded result without pasting the link yourself.

Site tour instead (website-to-video)

/website-to-video Make a 30-second 1920x1080 tour of https://example.com built from its own screenshots. Calm, editorial pace — show the homepage, two inner pages, and the footer. Full narration, warm male voice. This is a showcase, not a sales pitch.

Reach for this when the goal is to show the site, not sell a product. It builds from captured screenshots and the site’s brand assets. A launch or promo — even from the same URL — belongs to /product-launch-video.

The knobs that matter

Decisions specific to a launch. Set the ones you care about; leave the rest to the workflow’s taste.

Knob	What to say	Why it matters
Capture vs no-capture	Give a URL to capture the real site; give a script or brief for the no-capture path; give just a brand name to have the agent find the URL	Capture borrows the real palette and screenshots; no-capture invents visuals, so it needs your brand colors named
Palette source	”use the site’s own palette”	The workflow remixes the captured brand tokens onto its frame preset — you get the product’s real colors, not a generic theme
Structure	”hook stating the problem, N feature beats with captions, end card with CTA”	The workflow leads value-before-evidence; naming the beats keeps the hook and CTA from getting dropped
Voice & tone	”female TTS voice, confident” / “calm male voice”	Voice gender and tone are prompt words; the provider itself is a workflow decision — see the skill for provider mechanics
BGM level	”subtle electronic BGM under -18dB” (or “no BGM”)	A stated ceiling keeps music under the voice; leave it off entirely for a teaser
Length & destination	”~45 seconds”, “9:16 for TikTok”	Sweet spot is 30-90s; destination sets the aspect (16:9 embed · 1:1 feed · 9:16 Shorts)

Duration and destination are the two cheapest, highest-leverage things to state. Everything else the workflow will choose well if you stay quiet — see the specification dial for how much to delegate.

Common failure modes

Hard-timing a verbatim script. With supplied narration, the real TTS duration sets the length — a hard number forces the agent to cut or pad your words.

• ❌ a 45-second launch video from this exact script: ...
• ✅ a ~45-second launch video from this script: ...

Overriding the designed structure. The workflow builds hook → value → evidence → CTA for a reason; drop the hook and the promo never answers “why should I care?”

• ❌ skip the intro, just list all six features back to back
• ✅ hook stating the problem, then 3 feature beats, then the CTA end card

Fighting the art-directed preset. Each workflow adopts a frame preset and injects transitions; forcing a foreign theme yields a compromise, not your look (see rules and anti-patterns).

• ❌ /product-launch-video ... plain white, no transitions between scenes
• ✅ pick the angle and tone, and let the preset carry the visual system

Assuming the agent knows your assets. On the no-capture path there’s no site to read; an unnamed logo or color is invented.

• ❌ use our brand colors
• ✅ brand colors #5E6AD2 on off-black; logo at assets/logo.svg